Branding & Logo Design

I love to work with other creatives to elevate their businesses, creating strong visuals and unique identities for their brands.

I offer full branding and identity, logo design, brand stationery design and print and brand photography.

Please contact me for further details about the process and availability.

We begin with a considered consultation call to understand your vision, values, and ambitions. From here, I develop a moodboard, colour palette, and brand direction -establishing a visual and emotional foundation that feels aligned, elevated, and intentional.
Ideas are shared through carefully curated visuals that explore tone, texture, and feeling. This stage allows the brand to take shape intuitively, ensuring the direction resonates before moving into design.
Through sketching, typography exploration, and concept refinement, the brand identity begins to form. This stage focuses on translating strategy into distinctive visual ideas that feel refined, expressive, and true to your story.
Your identity is expanded through sub-logos, secondary marks, illustrative elements, and social icons- designed to bring depth, flexibility, and cohesion across digital and printed touchpoints.
The brand is brought to life through the design of personalised stationery, packaging, gifting, presentations, and print pieces — ensuring every detail feels considered and beautifully resolved.
For brands seeking a more complete offering, I’m proud to be part of Poetica Lane to provide copywriting support and website design -ensuring your brand is expressed with the same clarity and intention across every platform.

Work With Me

logos | Custom illustrations | Monograms | Calligraphy | Gifting | BUSINESS CARDS | BROCHURES | PACKAGING DESIGN | SIGNAGE | TYPOGRAPHY | LABELLING | PATTERNS | EBOOK & GUIDE LAYOUTS

Logo & SUb-MARK Designs

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“I came to Laura when I was in need of a visual identity for my brand. I had ideas and feelings in my head, but no clear through-line.

Laura listened so carefully to the feel I wanted to create and transformed those scattered thoughts into something beautiful and completely aligned. She created a William Morris and Josiah Wedgwood inspired identity that I hadn’t expected, but instantly loved. She created a beautiful hand-written script with elegant flourishes that I am completely obsessed with.

She gave me lots of thoughtful options, worked tirelessly until everything felt right, and helped me choose design elements I never would have picked on my own.

As a copywriter who struggles to be visually articulate, it meant so much to have someone translate my words into visuals so seamlessly.

Laura is down to earth, a brilliant listener, and a joy to work with. I couldn’t recommend her more.”

— Aimée Francis | Freelance Copywriter